Lean Six Sigma: An Effective Sales Tool For Business Growth

How can you argue with a business strategy proven to improve quality, increase efficiency, reduce waste, enhance employee productivity and increase customer satisfaction? Simply, you can’t. That’s why, according to an economic analysis by M.S. Khatumbra, an increasing number of organizations are adopting Six Sigma “to improve their processes and products, and thus achieve competitive advantage.”

The strategy, developed in 1986 by Motorola, was created to improve its manufacturing processes. In the mid-1990s, Six Sigma was championed by Jack Welch as a primary part of his business strategy at General Electric. By the end of the 20th century, more than half of the Fortune 500 companies had adopted Six Sigma, and over the past 20 years, it is reported to have saved Fortune 500 companies an estimated $427 billion. Today, Six Sigma is increasingly used to improve processes beyond the manufacturing floor, including in the data-intensive arena of business development. My company is included in this.

So, based on my experience utilizing it, how can you leverage Six Sigma methodologies to boost sales and establish connections with new prospects? Consider the following.

Register for the Six Sigma Black Belt Course

That’s what any business strategy expert will tell you. Armed with timely data and the answers to key questions, you can begin to understand what your potential customer does and how they do it. Never underestimate the value of well-thought inquiries